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To successfully develop a brand we need to understand what branding is all about, there is much more in brand developing then just making a logo, The American marketing association defines brand is a name term, design symbol or any other feature that identifies one seller good or service as distinct from those of other sellers, branding is what sets apart and gives values to products and services that address the same need in market place, the true meaning of marketing is maximizing the relationship, relationship building comes from new contacts, existing contacts and referrals, one of the core pieces of relationship building is solidify trust,we made trust with branding in the same way we build trust in any relationship through understanding, communicating and connecting. brand development management helps us communicate, connect and clarify what our concept is all about. this happens through visual messaging and experience. Branding can include elements like:

 

Name

Tag line

Logo

colors

 

 

 

Some brands include sensory elements like sounds, smell and emotions come into play. Branding envelopes how current and prespective customers feel abour product services concept or individual.